Blogging for business purposes is always a great idea if you (a) keep up with it and (b) have something relevant to say.  If neither holds true then, don’t bother.

That’s probably something I should’ve told myself when I put up this site so many years ago.  This was yet another blog, and one that I didn’t have time for, but I needed a place that I could bring together all the pieces of my online life in to one spot; a portal if you will.

HeatherJacobson.com was born.  I moved over the articles that I had written and posted in various locations, threw up the links to the books that I wrote and the websites that I ran, and then?

With every good intention of coming back here to blog about business or post articles from my newsletter, etc, I walked away.

Until I needed this space again last February.

With the new found knowledge that I was going to lose my job, I came back to this site and decided that I was going to revamp it.  No longer was it going to be a blog, because, clearly, I wasn’t keeping up with the upkeep, but rather, it was going to serve as my online resume.

I started mapping out the site, writing brief placeholder content, and figuring out how I could showcase the talents and abilities of Heather Jacobson to the online world.

When in reality?  I just thought it was different to put a URL that had my name on it on my resume.

I secured employment before I finished the site and never returned.  Yes, I had plans to come back to it; to finish what I started, but I never made it.

That is until last night and even up to that point I hadn’t really thought about it.

But a friend and I were talking and I realized that I have so much to say about marketing, social networking, and business relationships that I needed to write them all down.  Truthfully and honestly, do I think that by writing this down it will bring me customers?

No.

I’m an Account Manager at a Technology Infrastructure firm.  If I were writing about how to configure a network or solve IT headaches, then yes.  Maybe a local audience would find it and we would be well on our way to establishing credibility and expert status.

But what I feel the need to write about has very little to do with getting more clients or padding my paycheck.  It has everything to do with my mind swelling with ideas that I feel the need to share with others.  Do I use some of these things in my own realm?  Of course.

Should you use some of these ideas in your business?

Maybe.

I say maybe because just because something works for me, or I think I’m a pure genius for coming up with something, doesn’t mean it will fit with your business.  It might.  It might not.

If you like what you read, try it!  If it works… great!  (Please let me know, of course.)  If it doesn’t?  Can you take an idea I have and spin it so that it can work for you?

The sky is the limit when you’re out there working on building you customer base, your business, your youth group, your blog readership, or what ever it is that you’re trying to build up or market.

So, with that, I’m going to make sure that I’m coming back here to spill my brains.  Maybe people will read it.  Maybe people will talk about it.  Maybe I’ll help someone in their business or career.

Or maybe I won’t.

But, I will at least release the ideas that so often weigh my mind down because I just can’t get them out.

I do hope you’ll subscribe and keep coming back for more.

If nothing else, I’m kinda funny.

Until next time…